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For brands

Stop paying for reach. Start paying for proof.

Set a budget, approve the clips, and pay only for the views that actually happened. No retainer. No minimum spend. No taking someone's word for it.

Fund a campaign

What's actually different here

  • Pick your creators, don’t just wait for themDiscover browses real creators directly — invite the ones who fit your brand instead of only fielding open applications.
  • A leaderboard does your QA for youSee who’s actually performing on your brief, ranked by real verified views — not a media kit.
  • A room with the people running your campaignMessage your creators directly inside the campaign. Catch a problem before it becomes forty off-brand clips.
  • Every rand buys a real viewViews are checked before they count. You never pay for a number nobody actually watched.
  • Total control over your spendYour budget is a hard ceiling — Palflip can’t spend past it. Pause a campaign any time and it’s out of the creator feed instantly.
  • Nothing you don’t use is ever lostClose a campaign and whatever’s unspent comes straight back to you, automatically.

Model a budget

R20 000
R620 per 1 000 views

We don't publish an industry benchmark we can't source. Put your own number in and compare.

Your cost per 1 000 verified views

R682,00
Goes to creators
R18 182
Verified views you buy
29 325,513

A campaign, end to end

A worked example with made-up numbers, so you can see the mechanism before you trust it with a real budget.

  1. Kasi Kicks writes the brief

    A sneaker brand in Johannesburg funds a drop campaign. They set the rate, the budget and the most any one creator can earn.

    Budget funded
    R22 000
    Rate offered
    R620 / 1 000
    Cap per creator
    R3 400

  2. Creators submit clips

    The brief goes into the creator feed. Nine creators post and send their links back.

    Clips submitted
    14
    Creators
    9
    Platforms
    TikTok, YouTube

  3. Kasi Kicks approves

    They decline two clips where the shoe isn’t visible in the first three seconds. Those earn nothing. The rest start counting.

    Approved
    12
    Declined
    2
    Cost of declines
    R0

  4. The budget draws down

    Verified views turn into creator earnings, and the 10% fee is drawn as each creator is paid. Anything unspent comes back.

    Verified views
    32 258
    To creators
    R20 000
    Cost / 1 000 views
    R682

What brands ask us

How do I know the views are real?

We verify that a submitted clip belongs to the creator’s connected YouTube, TikTok or Instagram account before it can count. Nothing draws from your budget until it’s verified.

What if a creator posts something off-brand?

You review every submission before it starts counting. Decline it and it earns nothing. If something goes wrong after approval you can flag the clip and message the creator directly.

Can I approve content before it counts?

Yes — that’s the default. No clip accrues a rand until you have approved it.

How is this different from an agency?

There’s no retainer and no minimum spend. You set a rate, creators choose whether to take it, and you pay per verified view instead of per campaign fee.

Can I get an invoice?

Your billing page itemises every funding payment, top-up and refund in ZAR, with your registered company details on it. Formal SARS VAT tax invoices aren’t generated yet — ask us and we’ll sort you out in the meantime.

Fund a campaign